- Secret CPO
- Posts
- Weekly Newsletter - 13th November 2024
Weekly Newsletter - 13th November 2024
Top CPOs spill their secrets on making annual planning painless
Sophie Bruxner-Randall
November 13, 2024
What’s Coming Up
🏆 Fospha Wins Award: Fospha received G2’s 'Easiest Setup' badge.
🌟 Boosting UX for Success: ProductPlan highlights UX best practice.
📖 Bold Marketing for Startups: "Just Evil Enough" strategies.
🔎 AWS Expands AI Innovation: AWS launches a global alliance.
🗣️ Product Discovery Event: Join ProductTank Des Moines on Nov 19th.
Keep in touch on LinkedIn. 🔗
Editor’s Essentials ✏️
Product Excellence by Fospha
 | Fospha, part of the Blenheim Chalcot portfolio, has earned G2’s 'Easiest Setup' badge for Fall 2024. 🏆 This recognition reflects Fospha's commitment to making the onboarding process straightforward and user-friendly, allowing brands to get up and running in just two weeks. With year-on-year analysis available from day one and users praising its seamless setup experience, Fospha stands out as a platform that saves valuable time and delivers immediate value. |
Business Strategy by Review.First round
Jiaona Zhang, CPO at Linktree, emphasises the importance of tailored annual planning. Drawing from her experiences at Airbnb and Webflow, she advocates for a flexible, principle-based approach. Collaborating with industry leaders, she highlights the need for bespoke strategies, balancing vision with reality, and adapting to market dynamics.
Innovation by Blenheim Chalcot
In early 2025, Oxford will launch a transformative Centre for Entrepreneurship and Innovation, in partnership with Blenheim Chalcot and Christ Church. Located in central Oxford, it will provide students with resources, mentorship from industry leaders like Monzo’s Tom Blomfield, and hands-on learning in product innovation. Through workshops and mentorship, students will gain skills to launch impactful ventures and drive the future of tech and product leadership.
Product Management Insights by ProductPlan
Prioritizing user experience (UX) is essential for product success. A positive UX helps drive:
Higher user retention by reducing frustration and increasing joy. Providing a seamless, intuitive interface keeps customers coming back instead of looking for alternatives.
Greater user engagement by making the product easy and enjoyable to use. Simplifying workflows and reducing complexity encourages users to spend more time interacting with the product.
Stronger product-led growth by eliminating friction and simplifying the experience. Approachable UX enables customers to easily discover, try, and adopt the product on their own.
The article provides a behind-the-scenes look at how ProductPlan enhanced its Launch Management feature with targeted UX improvements, demonstrating the importance of continuously refining the user experience to drive retention, engagement, and growth.
Business Strategy by Lennys Newsletter
“Just Evil Enough" by Alistair Croll and Emily Ross explores subversive marketing strategies for startups. It emphasises finding an "unfair advantage" through innovative tactics, such as turning bugs into features and leveraging unconventional methods. The book advocates for ethical application of these strategies to capture attention and drive growth.
Industry Insights 🔎
Technology News by Amazon
Amazon Web Services (AWS) has launched the Generative AI Partner Innovation Alliance to expand its Generative AI Innovation Centre globally. This initiative connects customers with AI experts and partners, enhancing generative AI solutions' development and deployment, thereby driving innovation and competitive advantage across various industries.
AI Updates by Unite.AI
Anthropic's Claude 3.5 Sonnet now supports PDF analysis, merging text and visuals for comprehensive document insights. This update enables financial, legal, and academic sectors to efficiently process complex PDFs, with plans to expand access via Amazon Bedrock soon.
Events 🗓️
Date: 19th November, 2024
Location: Des Moines, IA
Join ProductTank Des Moines/Ames on 19th November for a dynamic discussion on Product Discovery. Featuring Matt Crawford and Catherine Schoenthal-Muse, the event includes networking and a fishbowl conversation. Sponsored by F&G, it offers insights into product development challenges and best practices.