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Secret CPO | Why Apple’s AI Problem Is a CPO Problem Too
Plus, EU releases a voluntary AI code CPOs can’t afford to ignore
Sophie Bruxner-Randall
July 16, 2025
Welcome to Secret CPO, your go-to source for expert insights, strategies, and trends to elevate your product leadership game—helping you stay ahead.
CPO Briefing 💼
AI COMPLIANCE STANDARDS
The European Union has introduced a voluntary AI code of practice to aid businesses in aligning with its AI regulations, part of the larger EU AI Act. This code emphasises transparency, copyright, and safety in AI usage, crucial for businesses navigating varying regulatory risks. Companies face significant penalties for rule violations, while some argue for postponement to clarify complex regulations affecting competitiveness.
AI LEADERSHIP TRANSITION
Analysts at LightShed Partners argue that Apple may require new leadership to navigate the AI era. Despite Tim Cook's operational success, there's concern his skills may not align with Apple's AI aspirations, risking the company's future relevance. Immediate attention to AI capabilities is deemed crucial for Apple to sustain growth and market dominance, especially as competitors progress.
STOCK RATING ANALYSIS
Nvidia has received a Buy rating from Goldman Sachs, with a price target of $185, signifying its potential as a leading beneficiary of AI infrastructure growth. With product leadership, rapid innovation, and a broadening customer base, Nvidia is strategically positioned to outperform competitors in accelerated computing, despite choppy stock movements and custom accelerator challenges. CPOs should note Nvidia's market dynamics and its AI-driven solutions across data centres, self-driving cars, and cloud services for enhanced returns.
Industry Insights 🔎
UX IN AI
AI is fundamentally reshaping UX design processes by enhancing productivity and enabling faster prototyping with tools like Figma and Mullen, but this efficiency should not overshadow the critical need for human understanding of user contexts. While AI helps design teams work faster with leaner structures, the potential pitfall lies in corporate reliance on AI for customer intelligence, risking homogeneous outcomes. Designers and CPOs must leverage AI responsibly, ensuring solutions are deeply aligned with real user needs, thereby driving significant market engagement and product efficacy.
AI-DRIVEN COMMERCE
AI-driven commerce is transforming how enterprises manage product experiences, turning Product Experience Management (PXM) into a critical data system. This shift is particularly relevant for C-level executives, presenting both a challenge and opportunity to modernise data infrastructures to enhance real-time product discovery and personalise customer interactions. Attending discussions like the one hosted by GDS Group offers valuable insights into leveraging AI for competitive advantage.
STRATEGIC EXECUTION
Triskell Software has launched the Ready Suite, designed to enhance enterprise efficiency by enabling rapid deployment and execution of IT governance, product, and project management through preconfigured solutions. This expansion, supported by market recognitions such as Gartner's, meets the growing global demand for flexible, scalable solutions.
AI DEVELOPMENT FRAMEWORK
LangChain's six-stage framework for production AI agents, highlighted by IBM VP Armand Ruiz, prioritises Standard Operating Procedures before technical implementation to address enterprise failures in prototype-to-production transitions. It provides a systema