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Secret CPO | The 10 Product Trends Every CPO Must Track This Year

Plus: How new UK & EU regulations could reshape product safety and AI compliance.

Welcome to Secret CPO, your go-to source for expert insights, strategies, and trends to elevate your product leadership game—helping you stay ahead.

Secret CPO Briefing 🕵️‍♂️

FROM THE CPO'S DESK

This week, I’ve been thinking about how product leadership is being redefined in real time. From AI’s rapid integration to new regulatory pressures and global supply chain shocks, the role of the CPO has never been more complex-or more critical. Our challenge is to balance innovation with resilience, ensuring our teams are empowered to experiment while staying laser-focused on outcomes. In this climate, cross-functional thinking and the ability to anticipate change are the hallmarks of the most effective product leaders.

What’s striking in the past week is how quickly the external environment can shift the priorities for our teams. The latest wave of AI announcements isn’t just hype-it’s already changing how we build, test, and launch products. It’s not enough to simply adopt new technologies; we need to rethink our operating models and how we measure success. Are we setting the right incentives for experimentation? Are we building the right skills for an AI-augmented world?

Meanwhile, the regulatory landscape is tightening. New rules around AI and product safety in the UK and EU mean that compliance can’t be an afterthought. The best teams I’ve seen are treating this as an opportunity to differentiate-by building trust, transparency, and robustness into their products from day one.

My advice this week: double down on communication. Make sure your teams understand not just what’s changing, but why. Encourage them to bring forward risks and ideas early, and create space for learning-especially when things don’t go as planned. The CPOs who thrive in 2025 will be those who don’t just react to change, but actively shape it.


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