- Secret CPO
- Posts
- Secret CPO | Build safer, smarter AI products with better prompting
Secret CPO | Build safer, smarter AI products with better prompting
Plus, Ascendion’s new Centre of Excellence sharpens product delivery speed
Sophie Bruxner-Randall
June 25, 2025
Welcome to Secret CPO, your go-to source for expert insights, strategies, and trends to elevate your product leadership game—helping you stay ahead.
CPO Briefing 💼
AI SECURITY
In 2025, prompt engineering remains crucial for optimising AI-driven products, influencing scalability, accuracy, and reliability in product development. The focus has shifted from simple role prompting to advanced techniques like few-shot prompting and decomposition, which provide more effective outcomes. With AI agents posing increased security challenges, proactive innovation and robust defences are essential for sustainable growth in AI applications.
STRATEGIC PARTNERSHIPS
Ascendion acquires Moodys to enhance AI product leadership, forming a Product Management Centre of Excellence. This acquisition enables Ascendion to integrate Moodys' strategy expertise with AI engineering, enhancing outcomes and accelerating business impact. Moodys' frameworks boost product adoption, reduce defects, and improve delivery speed, benefiting clients’ strategic goals.
AI INNOVATION TRENDS
AI is transitioning from automation to adaptation, focusing on behaviour change and user empowerment. Future AI tools will integrate into workflows, aligning with human habits, and emphasise neuro-aligned design. This is crucial for companies aiming to transform work processes and remain competitive, leveraging human-in-the-loop systems for rapid evolution.
Industry Insights 🔎
AI IMPLEMENTATION STRATEGIES
Adopting AI workflows requires clear scope and ethical guidelines to avoid misuse, with a focus on enhancing operational efficiency and customer engagement. Successful AI deployment involves democratising tools for team empowerment and building a practical roadmap that aligns with business goals. Prioritising thoughtful and data-driven strategies enhances long-term product success.
TEAM PROTOTYPING
AI prototyping tools are pivotal for product teams, facilitating efficient prototype creation with component libraries that enhance visual quality and team workflows. This approach reduces individual silos, supports collaborative development, and aligns product visuals with company branding. Implementing component libraries, baselines, and forks ensures seamless integration and quality control in product management.
GENERATIVE AI MARKETING
Source: CX Today
Generative AI is enhancing marketing efficiency by enabling advanced content creation, customer segmentation, and personalized outreach, saving marketers approximately five hours weekly. This technological integration supports professionals in producing data-driven customer insights and optimizing resource allocation, positioning executives as market leaders through strategic decision-making.
AI BANKING COLLABORATION
Temenos collaborates with banks to develop AI products, prioritising data readiness and cultural adaptation over immediate technology deployment. This approach, involving a new innovation hub in Orlando, allows banks to phase in AI and address backend data challenges, thus facilitating efficient integration and enhancing customer engagement.
CPO’s Calendar 🗓️
📆 June 25-27, 2025
📍 Hamburg, Germany
Product at Heart is one of Europe’s leading gatherings for product management professionals, bringing together voices from Amazon, IKEA, and other top-tier B2B and B2C brands. With a strong community vibe and dual-track sessions, the conference is designed to deliver actionable insights and fresh thinking on modern product practices. Whether you're looking to sharpen your strategy, connect with peers, or hear from the best in the field, it’s a must-attend for forward-thinking CPOs and product leaders.