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Weekly Newsletter - 28th August 2024

Exploring Product Excellence, Product Design, and Unconventional Wisdom in Tech Management

🚀 Ready to unlock the secrets of Productboard’s journey to unicorn status? 🌟 Discover how founder Hubert Palan used Lean Startup principles to navigate the complex path of product-market fit and scale successfully.

Learn why focusing on customer needs over product features is crucial for driving meaningful results, and avoid the common pitfalls of the "Build Trap."

Plus, get insights on thriving as a product manager in an AI-driven world. Your roadmap to product management success starts here! 📈 

Business Growth by First Round Review

Hubert Palan founded Productboard to address gaps in product management tools, focusing on customer feedback integration. After extensive prototyping and customer discovery, Productboard achieved significant growth, securing major clients and funding. Palan's journey highlights the importance of continuous adjustment to achieve product-market fit and successful scaling.

Product Management by Medium

Low-performing teams often solve product problems instead of customer problems, leading to ineffective solutions. Focusing on customer needs transforms workgroups into effective teams. Avoid the "Build Trap" by prioritising customer outcomes over feature outputs. This approach ensures meaningful and successful product development.

Business News by Yahoo Finance

Corcentric has appointed Manoj Narayan as Senior Vice President of Product Management, overseeing Order-to-Cash, Payments, and Data products. Narayan brings over 20 years of experience in SaaS and cloud applications, previously holding senior roles at BlackLine and SAP Ariba. His expertise will drive Corcentric's next-generation platform development.

Market Demand by Shopify

Understanding market demand is crucial for entrepreneurs. It involves analysing target audience behaviours, preferences, and external factors. Tools like keyword research and social listening help identify demand. Calculating market demand ensures optimal pricing and inventory. Examples include Healthy Roots Dolls and Encircled, showcasing successful demand identification.

Tech Industry Insights by Lennys Newsletter

Product managers (PMs) are uniquely positioned to thrive in an AI-driven world due to their expertise in identifying needs, coordinating teams, and driving business impact. While AI excels at technical tasks, PMs' soft skills—communication, collaboration, and vision—remain irreplaceable, making them invaluable in leveraging AI capabilities effectively.

Events

Date: September 02, 2024
Location: Virtual
The webinar "Think Global, Build Local" by Amazon's Lead PM emphasises the growing demand for product managers specialising in specific markets. Tailoring products to regional needs drives business growth and career advancement. Hosted by Product School, the event offers insights into becoming a market-focused product leader.